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Created with the assistance of former NBA Coach Don Casey, "athleticBaby Basketball" encourages children to live a healthy, active lifestyle
Dallas, TX - February 5, 2008 -There is good news for budding basketball fans and all families who want to put an emphasis on health and fitness this summer. athleticBaby (www.athleticbaby.com) is pleased to announce the launch of athleticBaby Basketball, the newest addition to their unique DVD series introducing babies and toddlers to benefits of sports, fitness and physical activity.
Created with the assistance of Don Casey, former NBA Coach and Vice President of the NBA Coaches Association, athleticBaby Basketball presents engaging basketball-related visuals set to the playful music of popular children's songwriter Eddie Coker. "Inspiring children to be physically active through athletics is a worthwhile and wonderful goal. athleticBaby DVDs are a fun way for kids to get this experience," says Mr. Casey.
athleticBaby DVDs use a lively array of imagery, babies and fun characters to entertain and introduce children to the concept of energetic play while promoting physical activity. Designed for viewers age 3 months and up, athleticBaby Basketball explores this popular sport from a child's perspective, encouraging age-appropriate basketball antics. While watching colorful images and children engaged in basketball-related fun, viewers are inspired to build an early interest in active playtime and the game of basketball.
The fourth in the popular series of DVDs designed for both children and parents to enjoy, athleticBaby Basketball joins the recently released athleticBaby Walk, Run and Play!, which explores the sport of running from a child's perspective. The series also includes athleticBaby Golf that presents the world of golf through exciting real-life images and energetic, playful music and athleticBaby All-Star, an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.
"The exciting game of basketball can now be enjoyed by all ages with the latest addition to our sports-and-fitness-themed series of DVDs, athleticBaby Basketball," says Karen Foster, Founder and CEO of athleticBaby. "Our DVDs inspire children to incorporate energetic activity into playtime, an essential step to building a healthy lifestyle."
According to the Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans are overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life.
athleticBaby DVDs retail for $16.99 and will be initially available at www.athleticbaby.com, Amazon.com and select retail stores. For more information, visit the website.
ATHLETICBABY DVDS AT A GLANCE
- Promotes a healthy and active lifestyle
- Uses a lively array of real-life images and music to introduce fun-filled sports themes
- Can be enjoyed by babies, toddlers and their parents
- Inspires youngsters and helps in building a healthy, active foundation for the future
- Terrific price point at $16.99
- Perfect for ages 3 months and up
ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds is donated to charity organizations promoting children's sports programs.
"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005