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athleticBaby's DVD series encourages children to live a healthy, active lifestyle
Dallas, TX - August 31, 2005 -athleticBaby (www.athleticbaby.com) is pleased to announce the launch of athleticBaby Walk, Run and Play!, the newest addition to their unique DVD series introducing babies and toddlers to benefits of sports, fitness and physical activity. Featuring playful and inspiring music by popular children's songwriter Eddie Coker, athleticBaby Walk, Run and Play! is a must for all households.
athleticBaby DVDs use a lively array of colorful imagery and babies to entertain and introduce children to the concept energetic play and encourage them to be physically active. Designed for viewers age 3 months to 4 years, athleticBaby Walk, Run and Play! explores the exciting activity of walking, running and playing from a child's perspective. Viewers are encouraged to join in the fun they are seeing on screen as they watch images of children hop, skip, run and play to Eddie Coker's energetic music.
The third in the popular series of DVDs, athleticBaby Walk, Run and Play! joins athleticBaby Golf and athleticBaby All-Star. Designed for both children and their parents to enjoy, athleticBaby Golf, presents the world of golf through exciting real-life images and energetic, playful music while athleticBaby All-Star is an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.
"The release of athleticBaby Walk, Run and Play! gives parents another terrific opportunity to help introduce their children to physical activity at a very young age, " says Karen Foster, Founder and CEO of athleticBaby. "We encourage parents to have safe age-appropriate sports gear and toys nearby while children view our DVDs to further enhance the experience and incorporate energetic activity into playtime."
Eddie Coker says this about athleticBaby Walk, Run and Play!, "It has been great collaborating with athleticBaby. Their DVDs, featuring kids engaged in energetic play and sports fun, are a perfect fit with my upbeat energetic music. This project gives us all an opportunity to help kids get up and move!"
According to the Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans are overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life.
athleticBaby DVDs retail for $16.99 and will be initially available at www.athleticbaby.com, Amazon.com and select retail stores. For more information, visit the website.
ATHLETICBABY DVDS AT A GLANCE
- Promotes a healthy and active lifestyle
- Uses a lively array of real-life images and music to introduce fun-filled sports themes
- Can be enjoyed by babies, toddlers and their parents
- Inspires youngsters and helps in building a healthy, active foundation for the future
- Terrific price point at $16.99
- Perfect for ages 3 months-4 years
ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds are donated to charity organizations promoting children's sports programs.
"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005