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Sure to be a favorite with children and their parents, athleticBaby's DVD series promotes the joys and rewards of a healthy, active lifestyle
Dallas, TX - March 20, 2005 -athleticBaby (www.athleticbaby.com) is pleased to announce the launch of an exciting new series of children's DVDs introducing babies and toddlers to benefits of sports, fitness and physical activity. According to the Department of Health & Human Services, overweight and obesity are the fastest growing causes of preventable death in America. Nearly one out of two Americans are overweight and an unprecedented number of children are carrying excess body weight. This significantly increases their risk factors for a range of health problems. Adopting a physically active lifestyle at an early age can play a key factor in encouraging healthy behaviors later in life.
athleticBaby DVDs use a lively array of sports-related imagery, puppets, and babies to entertain and introduce children to the concept of sports and to encourage them to be physically active during playtime. The first of the series, athleticBaby Golf! and athleticBaby All-Star! are now available for children and their parents to enjoy. athleticBaby Golf!, presents the world of golf through exciting real-life images and energetic, playful music while athleticBaby All-Star! is an inspirational journey through a sports cornucopia including soccer, baseball, tennis and basketball.
"The mission of athleticBaby is to give parents a tool they can use with their small children to help introduce them to physical activity and peak their interest in popular athletics," says Karen Foster, Founder and CEO of athleticBaby. "Our goal is that by the time the child is old enough to actually play a sport, they will have built a foundation of interest which will help them succeed."
In February 2002, the National Association for Sports and Physical Education released the first physical activity guidelines specifically designed to meet the developmental needs of infants, toddlers and preschoolers. A team of experts concluded, Infants Should be Encouraged to be Physically Active from the Beginning of Life. "Through its series of DVD's, athleticBaby has created a wonderful opportunity for parents, caregivers, friends and family members to help instill healthy habits and confidence in our very youngest athletes," said Sandra Perlmutter, former Executive Director of the President's Council on Physical Fitness and Sports. "It's so important to get an early start."
athleticBaby DVDs cost $16.99 and will be initially available at www.athleticbaby.com, Amazon.com and select retail stores. For more information, visit the website.
ATHLETICBABY DVDS AT A GLANCE
- Promotes a healthy and active lifestyle
- Uses a lively array of real-life images and music to introduce fun-filled sports themes
- Can be enjoyed by babies, toddlers and their parents
- Inspires youngsters and helps in building a healthy, active foundation for the future
- Terrific price point at $14.99
- Perfect for ages 0-36 months
ABOUT ATHLETICBABY: athleticBaby, headquartered in Dallas, Texas, creates and markets a unique line of DVDs to help promote healthy, active living by introducing infants and toddlers to physical activity and sports. A portion of the proceeds are donated to charity organizations promoting children's sports programs.
"Early intervention is the philosophy of athleticBaby...They are fighting the battle of the bulge one DVD at a time." Patriot Ledger May 27, 2005